Here founder and owner Gina Mathew's talks more about the new venture.
CoutureRani.com is the new e-commerce site selling made-to-order bridal and evening wear by India’s top fashion designers. Launching today, the site serves as a platform to showcase high-end, bespoke garments from the designers’ couture product range. The idea for Couture Rani developed during her stint in the fashion industry in New York. I noticed that some of the world’s top brands turned to India for the unique handicraft skills of its designers and artisans. Yet, in spite of India’s thriving fashion industry, Indian fashion did not have a visible platform outside of India. At the same time, there was a growing demand for high-end traditional apparel by South Asians living outside of the Indian subcontinent and those interested in Indian fashion and culture. What was missing, however, was access and distribution.
Although, mass produced, one-size fits all garments were sold online and in the “Little India” districts from LA to NYC, for the vast majority of global consumers, access to high-end Indian designer fashion was still only available via a trip to India. Couture Rani is unique in that it will allow shoppers to order a custom made, individually tailored piece rather than purchasing from a selection of pre-made stock. Since made-to-order is the standard in Indian fashion retailing and the vast majority have to travel to India to take advantage of this service, Couture Rani will now be able to provide customers this convenience in the privacy of their own homes.
We will sell bridal and evening wear consisting of saris, lehengas, churidars and gowns from the following Indian designers chosen for their distinctive styles.
Ritu Kumar - The grand dame of the Indian fashion industry, Ritu Kumar’s career spans over four decades. Her passion is the preservation of the country’s indigenous crafts, which she beautifully incorporates into her collections. Ritu has won numerous industry awards, most notably the prestigious Chevalier des Arts et des Lettres (Knight of the Order of Arts and Letters) by the French government in recognition of her contribution to Indian textile crafts and traditional techniques.
Varun Bahl - Known for his romantic, luxurious designs and exquisite craftsmanship, Varun is a favorite among those looking for the very best in bridal and evening wear. Varun was recently selected to represent India and showcase his couture collection at the annual Swiss Red Cross Ball in Geneva.
Gaurav Gupta - An alumni of the prestigious Central Saint Martins Collage of Art and Design in London, Gaurav’s graduate collection was awarded ‘The Future of Couture’ trophy at Altaroma Altamoda, Rome Couture Fashion Week. After working with designers like Hussein Chalayan, Stella McCartney and Tristan Webber, Gaurav launched his eponymous label in India to enormous success. Gaurav’s signature is his modern interpretation of classic Indian design and is a favorite among the country’s young fashionistas.
New designers and additional product lines will be added in the coming months.
www.couturerani.com
www.facebook.com/
twitter.com/couturerani
Although, mass produced, one-size fits all garments were sold online and in the “Little India” districts from LA to NYC, for the vast majority of global consumers, access to high-end Indian designer fashion was still only available via a trip to India. Couture Rani is unique in that it will allow shoppers to order a custom made, individually tailored piece rather than purchasing from a selection of pre-made stock. Since made-to-order is the standard in Indian fashion retailing and the vast majority have to travel to India to take advantage of this service, Couture Rani will now be able to provide customers this convenience in the privacy of their own homes.
We will sell bridal and evening wear consisting of saris, lehengas, churidars and gowns from the following Indian designers chosen for their distinctive styles.
Ritu Kumar - The grand dame of the Indian fashion industry, Ritu Kumar’s career spans over four decades. Her passion is the preservation of the country’s indigenous crafts, which she beautifully incorporates into her collections. Ritu has won numerous industry awards, most notably the prestigious Chevalier des Arts et des Lettres (Knight of the Order of Arts and Letters) by the French government in recognition of her contribution to Indian textile crafts and traditional techniques.
 |
| Ritu Kumar |
Varun Bahl - Known for his romantic, luxurious designs and exquisite craftsmanship, Varun is a favorite among those looking for the very best in bridal and evening wear. Varun was recently selected to represent India and showcase his couture collection at the annual Swiss Red Cross Ball in Geneva.
 |
| Varun Bhal |
Gaurav Gupta - An alumni of the prestigious Central Saint Martins Collage of Art and Design in London, Gaurav’s graduate collection was awarded ‘The Future of Couture’ trophy at Altaroma Altamoda, Rome Couture Fashion Week. After working with designers like Hussein Chalayan, Stella McCartney and Tristan Webber, Gaurav launched his eponymous label in India to enormous success. Gaurav’s signature is his modern interpretation of classic Indian design and is a favorite among the country’s young fashionistas.
 |
| Gaurav Gupta |
New designers and additional product lines will be added in the coming months.
www.couturerani.com
www.facebook.com/
twitter.com/couturerani
images via couturerani
